Media Kit/1

Media Kit/1

The Busselton Jetty has AMAZING stories to tell. There are so many different angles for the media to focus on that we thought it would be a good idea to provide you with some story angle ideas and let you add your creative genius.


The Busselton Jetty is a unique attraction boasting many accolades. If you would like to identify which stories appeal to you, we can work with you to develop these and provide further information, photos and or video.

The Busselton Jetty:

  1. Is the longest tourist Jetty in the southern hemisphere at 1841m long – Southend Pier in the UK is 2158m and longest in the northern hemisphere.
  2. Was decimated by Cyclone Alby in 1978 after it closed as a Shipping Port in 1972. Wood from inland South West towns such as Manjimup, Nannup and Pemberton was shipped around the world from the Busselton Jetty and still exists in the London Underground and Indian Railways.
  3. Is not funded by Government and is one of few tourist attractions in the world that is overseen by volunteers. A not for profit community organisation saved the Jetty when the Government wanted to demolish it after Cyclone Alby wiped out the promenade. Busselton Jetty Inc now runs the businesses on the Busselton Jetty and contributes 25% of gross revenue to the Jetty Maintenance Fund – over $840k in 2018/2019. This amount goes into the preservation and conservation of the heritage listed structure for future generations to enjoy.
  4. Is a Member based organisation with over 700 active Members, many participating in Beach Clean Up Days, Tree Planting, Sandcastle Competitions, Jetty Hosting, Youth Leadership programs, Pile Rehabilitation, School Education sessions and other volunteerism.
  5. After undergoing a full $27m renovation from 2009 to 2011 has 581 wooden pylons and 114 steel pylons making it the longest Timber Piled Jetty in the Southern Hemisphere.
  6. Was built in 1865 and in 2012 was Heritage Listed.
  7. Features 1 of only 6 natural underwater aquariums in the world – the others being in Guam, Israel, Japan and 2 in New Zealand, however the Busselton Jetty Underwater Observatory has the largest windows – 11 of them in a 12m x 9.5m tube.
  8. Marine life is unique due to the Leeuwin Current and the Shade from the Jetty structure with some 300 different marine specimens calling it home. Each year, during autumn and winter, the Leeuwin Current brings a narrow band of warm water south along the Western Australian coastline. This warm current brings a diverse range of tropical and sub-tropical species into Geographe Bay, resulting in coral growth at latitude 33 degrees south. This is a remarkable phenomenon when compared to the west coast of other Southern Hemisphere continents – Africa and South America, which do not have coral growth below 5 degrees south.
  9. Is a top 10 Shore Dive Location and has been called a Top 10 Sunset Location in the World on various sites.
  10. Has the only solar powered electric train in the world that travels over the ocean – the 90 seat Stocker Preston Express.
  11. Welcomes over 500,000 visitors per year.
  12. Has developed a world first Pile Rehabilitation project under Marine Biologist Sophie Teede who completed her Honours in this and has been recognised by David Attenborough and won the United Nations Educational, Scientific and Cultural Organisation’s IOC Annual Marine Studies Award.
  13. Oversees the Busselton Jetty Environment Fund which accepts 100% tax deductible donations to deliver marine conservation and environmental education initiatives.
  14. Welcomes about 12 Cruise Ships per year.
  15. Is the site for nearly 3000 Jetty Swimmers in February each year who race around the Jetty.
  16. Runs free School Incursion educational programs about Marine Science and Conservation.
  17. Features Mermaid Tours in summer with real live Mermaids free-diving 8m below the ocean surface. The Mermaids trained in Perth with a specialist free diver for two weeks to learn how to hold their breath for up to 3 mins, whilst smiling and waving underwater to people in the Underwater Observatory.
  18. Features the first Undersea Helmet Walk in Australia 8m below the Ocean surface.
  19. Hosts Underwater Dining 8m below the Ocean surface with a Private Chef cooking for you and the best Margaret River region food and wine.
  20. Runs a Leadership Program, the Busselton Jetty Crew, where young people train for their Open Water Dive Certificate and learn about Leadership, Project Management, Events Management and a host of other useful skills, aiming to be the next generation of Busselton Jetty Inc Board and Community Members.
  21. Is Building a new Village at the end of the Jetty to open in Sept/Oct 2020 featuring food and beverages, marine and environmental education zones and ablutions including showers for the new swimming area with Ocean Guardian shark shield technology to create an ocean pool 1.7km out to sea.
  22. Is planning to build the largest Underwater Observatory in the world in 2022, the Australian Underwater Discovery Centre (AUDC).
  23. Patron is former WA Chief Scientist Lyn Beazley.
  24. Has an MOU with Curtin University to progress tourism and marine science research.
  25. Is working with WA Chief Scientist Peter Klinken on Marine Pharmacology using species from under the Jetty which may have chemical compounds that are anti-cancer, antifungal or antibacterial.
  26. Has growing interest from the Chinese Wedding Market who like to get married over the Water because it is good Feng Shui.
  27. Train was the red train that inspired Spirited Away Japanese Director Hayao Miyazaki to create the film of a train going over the water into the afterlife after visiting the region in the late 90s, which has become a worldwide phenomenon.
  28. Is creating artistic Undersea Sculptures for a snorkel trail.
  29. Is rebuilding the Pericles which sunk of Geographe Bay as a replica Shipwreck reborn to be part of the Jetty’s Artificial Reef.